top of page

Hi, I'm Leong.

I'm an experienced UI/UX Designer with a rich background spanning consulting, advertising, telecom, eCommerce, media, and government sectors. My design philosophy prioritizes practical solutions to real-world issues, with a focus on functionality and aesthetics.

I bring a versatile skill set that covers interaction design, motion graphics, web and mobile design, photography, and more. My expertise extends to illustration, storyboarding, wireframing, prototyping, and branding. In the realm of research, I'm proficient in comparative analysis, surveys, user research, usability testing, and journey mapping. With a strong educational foundation and certifications in User Experience Research and Interaction Design, I'm committed to enhancing design quality and user experiences.

Some of my current work...

AOB_edited_edited.png

Ministry of Manpower: Acting on Behalf

The Acting on Behalf (AoB) feature is designed to address the challenges faced by non-tech-savvy employers who rely on family members to manage their helper's work pass transactions.

Dash1.jpg

CHERRY EXCHANGE APP

The Cherry Exchange App is designed to cater to the specific needs of gamers. The app's features include a prepaid/post-paid payment option, the ability to recharge Cherry e-wallet with virtual credits, and secure and hassle-free payment methods.

CHERRY CREDITS

The main goals of the project are to create an integrated design system and language that caters to all user types, merge the two online portals into a one-stop solution, improve UX journey and UI, increase traffic for users and merchants, ensure promotions and news reach users, attract users to check the site regularly, find alternative ways for merchants to push sales, and make everything responsive.

showcase_CCwebsite.png
PROJECTS
Nice to meet you.

As an individual, I value continuous learning and self-improvement. I believe that knowledge is essential to achieving personal and professional growth. My passion for learning extends to my work, where I strive to gain new insights and perspectives to help me become a better professional. 

​

Overall, I am committed to being the best version of myself and to making a positive impact on the world around me through my personal and professional pursuits.

IMG_9625.JPG 2013-10-3-14_46_38.png
bottom of page