COOL NUMBER
This is the campaign launched by a local telco company to promote new personalize cool number for new users.
COOL NUMBER
This is the campaign launched by a local telco company to promote new personalize cool number for new users.
CHERRY CREDITS CONSUMERS
Make your life easier, faster and more efficient
CHERRY CREDITS CONSUMERS
Make your life easier, faster and more efficient
CHERRY CREDITS CONSUMERS
Make your life easier, faster and more efficient
CHERRY EXCHANGE APP
The accessible, secure and convenient payments for gamers to purchase the game's credits.
CASE STUDY: SMARTLINK APP
Travel easier, faster and more efficient done in 2017
Hi, I'm Leong.
I'm an experienced UI/UX Designer with a rich background spanning consulting, advertising, telecom, eCommerce, media, and government sectors. My design philosophy prioritizes practical solutions to real-world issues, with a focus on functionality and aesthetics.
I bring a versatile skill set that covers interaction design, motion graphics, web and mobile design, photography, and more. My expertise extends to illustration, storyboarding, wireframing, prototyping, and branding. In the realm of research, I'm proficient in comparative analysis, surveys, user research, usability testing, and journey mapping. With a strong educational foundation and certifications in User Experience Research and Interaction Design, I'm committed to enhancing design quality and user experiences.
Some of my current work...
Ministry of Manpower: Acting on Behalf
The Acting on Behalf (AoB) feature is designed to address the challenges faced by non-tech-savvy employers who rely on family members to manage their helper's work pass transactions.
My Role
As the UI/UX Designer for the Acting on behalf feature, I designed and tested the user interface, collaborating with cross-functional teams for successful implementation.
Main Goal
The research focused on understanding how family members engage in transactions on behalf of employers. It aimed to identify pain points, challenges, and test a new flow. The goal was to encourage family members to use their SingPass for transactions.
CHERRY EXCHANGE APP
The Cherry Exchange App is designed to cater to the specific needs of gamers. The app's features include a prepaid/post-paid payment option, the ability to recharge Cherry e-wallet with virtual credits, and secure and hassle-free payment methods.
My Role
I was the UI UX designer and reseacher.
Main Goal
The key goal was to enable users to purchase game credits seamlessly.
CHERRY CREDITS
The main goals of the project are to create an integrated design system and language that caters to all user types, merge the two online portals into a one-stop solution, improve UX journey and UI, increase traffic for users and merchants, ensure promotions and news reach users, attract users to check the site regularly, find alternative ways for merchants to push sales, and make everything responsive.
My Role
The team was given 8 months to redesign, code and launch the website. As I'm the UI UX designer and researcher for this project.
Main Goal
The main key metric of the project was to convert public users into paying customers, with a goal of improving this by at least 5%.
To achieve this, there were two secondary key metrics:
to shorten the number of clicks to complete a transaction, and to increase the overall satisfaction users get from the website.
Nice to meet you.
As an individual, I value continuous learning and self-improvement. I believe that knowledge is essential to achieving personal and professional growth. My passion for learning extends to my work, where I strive to gain new insights and perspectives to help me become a better professional.
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Overall, I am committed to being the best version of myself and to making a positive impact on the world around me through my personal and professional pursuits.
