COOL NUMBER
This is the campaign launched by a local telco company to promote new personalize cool number for new users.
COOL NUMBER
This is the campaign launched by a local telco company to promote new personalize cool number for new users.
CHERRY CREDITS CONSUMERS
Make your life easier, faster and more efficient
CHERRY CREDITS CONSUMERS
Make your life easier, faster and more efficient
CHERRY CREDITS CONSUMERS
Make your life easier, faster and more efficient
CHERRY EXCHANGE APP
The accessible, secure and convenient payments for gamers to purchase the game's credits.
CASE STUDY: SMARTLINK APP
Travel easier, faster and more efficient done in 2017
I'm Leong,
nice to meet you.
As an individual, I value continuous learning and self-improvement. I believe that knowledge is essential to achieving personal and professional growth. My passion for learning extends to my work, where I strive to gain new insights and perspectives to help me become a better professional.
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Overall, I am committed to being the best version of myself and to making a positive impact on the world around me through my personal and professional pursuits.
And here's my LinkedIn profile:
How I got started in user research
I embarked on my journey into user research as a dedicated UX designer with a passion for crafting designs that put users at the forefront. This passion ignited during my tenure at my previous company back in 2016. Situated near the customer service department, I couldn't help but overhear a litany of customer complaints and recurring questions. It dawned on me that there were substantial areas for improvement in our designs/ experience, and I felt a compelling urge to understand how I could create solutions that truly catered to our users.
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To deepen my grasp of user research and design, I decided to invest my time in part-time courses. These courses were my gateway to comprehending user psychology, deciphering user journeys, and mastering design flows, among other critical aspects. They provided me with the essential skills needed to craft designs that align seamlessly with user needs and objectives.
What I've been working on
In my current role at the Ministry of Manpower Singapore, I'm immersed in a world of user research, wireframing, high-fidelity designs, and ensuring our creations adhere to the latest standards and guidelines. I derive immense satisfaction from honing my user research and analysis skills through practical case studies, allowing me to engineer designs that deeply resonate with our user base.
What I'm curious about
My inquisitiveness knows no bounds when it comes to understanding the human thought process and what prompts users to make decisions. This dynamic aspect of user behaviour keeps me both challenged and thrilled.
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To nurture and refine my skills further, I regularly engage in case studies. These exercises not only serve as a platform to sharpen my user research and analysis skills but also enable me to stay at the forefront of the field, abreast of the latest trends and best practices. This, in turn, empowers me to craft designs that authentically connect with and serve our users.
Contact me
Email me at leongwaiyee@gmail.com or call me at +65 8685 3143