The initial idea for displaying top-up methods was to follow the games listing to keep the site uniform. Stakeholders, however, felt that users might be confused about the different types of top-up methods. They wanted something different that can help users make that decision much easier.

We felt this was plausible since most returning users would skip this section altogether. They already know their preferred method and are more likely to use the search bar to get to it fast.

We came up with a much simpler screen that helps in deciding a top-up method easier. Instead of listing out all top-up methods, we present users with the top-up options first:

Prepaid cards and e-pins were the most used methods so users can instantly do their top-ups on this page.

• A credit card section was included to promote credit cards usage, to address Marketing and Business Development teams' goals. This option was singled out and placed first on top.

• A new section was created to let users suggest their favourite top-up method if it currently does not exist in Cherry Credits.

• A ‘view all’ section that lets users browse all other top-up methods.

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Idea interventions by the management

Sometimes clients might want to have a say in the project based on personal reasoning. We believe in listening to them and finding out more on the final objectives. Not everything clients say are nonsense.